5 Automation Workflows Every Local Business Needs

Local businesses often struggle with follow-up. When you're busy running the day-to-day operations, it's easy to miss a call or forget to reply to a web inquiry. That's where automation comes in.

1. The Missed Call Text Back

Over 60% of consumers will simply call the next business on Google if you don't answer. A missed call text back workflow instantly sends an SMS to any missed caller: "Hi, sorry we missed your call! How can we help you today?" This simple automation saves countless leads.

2. The Fast Lead Responder

When someone fills out a form on your website, speed is everything. Set up an automation that instantly sends a welcome text and email, while simultaneously notifying your team.

3. The Appointment Reminder Sequence

No-shows cost money. Implement a sequence that sends a confirmation immediately upon booking, a reminder 24 hours before, and a final text 1 hour before the appointment.

4. The Post-Service Review Request

Reviews are the lifeblood of local SEO. Automate an SMS request to go out 2 hours after a service is completed, asking the customer to share their experience.

5. The Long-Term Nurture

Not every lead is ready to buy today. Put unconverted leads into a long-term email nurture campaign that provides value and keeps your brand top-of-mind until they are ready to purchase.